Selling a property successfully requires more than putting it online. Pricing, presentation, access, buyer feedback, offer terms and transaction deadlines all affect the outcome. A clear plan before launch can prevent avoidable delays and expensive last-minute decisions.
1. Price for the current competition
Review recent comparable sales, but also study the active listings buyers will see beside your property. Condition, location, updates, lot characteristics and seller concessions can affect the comparison. An ambitious price may reduce early attention, while an evidence-based price can create stronger momentum.
2. Prepare the property before photos
- Remove clutter and personal items that make rooms feel smaller.
- Clean entryways, windows, floors, kitchens and bathrooms.
- Address obvious maintenance items and safety concerns.
- Improve curb appeal with basic lawn, lighting and entry maintenance.
- Gather permits, warranties, association records and repair invoices.
Read our guide to deciding which pre-listing repairs to make.
3. Use clear, current property photos
Most buyers first encounter a listing online. Use bright, accurate photos that show the layout and important features without misleading editing. Eaton sellers supply their property photos, so prepare them before the listing information is submitted.
4. Make showing access practical
Reduce unnecessary obstacles while protecting the property. Decide whether you will use a lockbox, appointment system or seller-controlled access. Confirm instructions for pets, gates, alarms, occupants and notice requirements.
5. Compare offers beyond the price
Review financing, deposits, inspection periods, appraisal language, requested credits, title terms, occupancy and closing date. A slightly lower offer may be stronger if it has fewer risks or better timing. Use our offer-comparison guide.
6. Decide how much listing support you want
Eaton’s 1% Full-Service plan includes seller representation, pricing guidance, MLS marketing, showing coordination, offer review, negotiation and contract-to-close guidance. The 1% listing fee is paid only if the property sells.
The $500 MLS-Only plan provides MLS input and exposure without representation. The seller handles calls, showings, offers, negotiations, contracts, disclosures, title and closing. The $500 fee is due when the listing goes live and is non-refundable once live.
Buyer-agent compensation is separate from Eaton’s listing fee. It is optional and negotiable, and the seller chooses what, if anything, to offer.
7. Prepare for inspection, appraisal and closing
Keep the property accessible and maintain its condition after accepting an offer. Track contract deadlines, provide requested documents promptly and coordinate with the appropriate title, legal, tax, insurance and repair professionals.
Start with the plan that fits your sale
Compare how both listing options work, start your listing online, or call Stephen Eaton at 561-938-0000.
General educational information only. Requirements and results vary by property, market and transaction.